Unique Communities,
One Distinct Brand.
Mosaic Homes
How to help a company sell more homes after a track record of 5000 built in 19 years? They are established, trusted and obviously great at what they do. Mosaic’s name in history speaks for itself. The solution was to build up the brand rather than each development. Make it fresh, make it known there’s a Mosaic project coming.
mosaichomes.com
Role: Graphic Designer
Studio: Storydriven Inc.
Design System
Corporate Identity
I arrived into an established design system.
The Mosaic brand was designed to appeal to a wide range of people, be quickly noticeable and recognizable. The graphic element was an eye-catching mosaic pattern with a variety of colours. This represented a modern, diverse community full of energy. The wordmark clean and confident. Together the elements portrayed progressiveness and professionalism.
To strengthen brand presence, the mosaic pattern and minimalist design were rolled out for each new development.
Branding
A primary brand colour was selected to represent the neighbourhood and target market of each development. The Mosaic pattern consistent to build recognition.
Deliverables
For each development, I would take the brand scheme and apply it to all digital and print deliverables. The key to the design system was cohesion across all touchpoints. To be familiar and consistent.
Digital
Website
Reach the public as soon as possible. Before receiving any assets (renderings, images, floorplans), a marketing page was the first deliverable to build a customer base with a quick sign-up form. To keep pace with development plans, the plan and design of the marketing page had to seamlessly transition into the full website when assets became ready. The information architecture followed a macro-to-micro story: entice with the neighbourhood and community then catch with the home details (building plan, floorplans. image gallery).
Teaser site in preparation for assets.
Quickly updated when assets were received.
Touchscreen
Touchscreens gave visitors a unique way to shop for their new home. View location/site maps, floorplans and a (interior, exterior, views) image gallery on their own. It also served as an intimate way for a salesperson to interact with a customer.
Not restricted to the sales centre, the application was made available online so it was important to design an experience that could quickly be implement on the website and for general public use.
Sales Centre
The physical location where each project’s story is told. An immersive experience with the touchscreens, viewing a building model, full scale show suite, and material sample boards. Often the preferred option for in-person home experience and conversations with a sales agent.
Each development presented a unique challenge. With varying space and layouts, a large area reserved for the show suite, we had to get creative to deliver the macro-to-micro storytelling model.
Brochure
Interested homebuyers received a take-home brochure. The goal was to bring the experience of the Sales Centre to the client’s home. The way the folders open maintained the storytelling flow while being unique and memorable. When fully opened, clients would discover inserts of floorplans, building specifications and legal information.
Work
